hossain™
Model in peach tones reaching a Bubblino peach wrapper toward the camera, flavour packs floating around her

A new line for A Great Surprise.

Panrax Group's A Great Surprise brand was readying something new: a gum-filled hard candy in five fruit flavours. The brief covered the whole journey — a wrapper system that sells one piece at a time, value packs that sell it by the pound, and campaign art loud enough for the candy aisle. The line is approved and on its way to shelves.

Bubblino campaign key visual — four laughing faces in colour-blocked panels around giant flavour wrappers, with the tagline Bubble. Chew. Burst.
Bubble. Chew. Burst.

Five flavours, one twist.

The wrapper does the selling: a wax-twist silhouette that reads as candy from across the store, a candy-stripe field colour-coded per flavour — strawberry, cherry, peach, pineapple, grape — the A Great Surprise lockup on the roof, and a no-artificial-dyes flag parents actually look for.

The five Bubblino flavour wrappers lined up in a row on white
Bubblino wrappers on pastel podiums beside a pineapple, cherries, grapes and a peach
Grape Bubblino pack resting on a bed of real grapes against a blue sky
Pineapple Bubblino wrappers flying over a beach volleyball net

The candy is the colour.

Unwrapped, the product carries the same palette as the packs — glossy gum-centre spheres in the five flavour colours. The photography leans on that: hard summer light, real hands, and the moment the shell cracks.

Bubblino gumballs in five colours scattered on white
A hand releasing pink gumballs above a strawberry wrapper in hard sunlight
A glass bowl piled with Bubblino wrappers in all five flavours on marble
Man in amber sunglasses lifting a peach gumball to his mouth, wrapper in the foreground
Close portrait of a man biting a purple gumball

Value, by the pound.

Bubblino sells hardest in bulk, so the system scales up: a 3 lb bag of roughly 250 pieces and an 8 lb Party Mix of 300 — each pack a window of colour with the count and weight doing the maths for the shopper.

The 3 lb Bubblino value pack, roughly 250 pieces, photographed on white
The 8 lb Party Mix value pack, roughly 300 pieces, photographed on white
Shopper in pink on magenta carrying a black basket loaded with Party Mix packs
Shopper in purple carrying a purple basket loaded with Bubblino Party Mix packs

A campaign with sugar in it.

The launch art direction is pure summer: flavour packs reflected in red sunglasses, candy spilling from bike bags and shopping baskets, kids and grown-ups mid-grin. Playful enough for the product, produced carefully enough for the brand.

Bubblino wrappers and blue sky reflected in both lenses of red sunglasses
Overhead shot of a man on grass holding a strawberry Bubblino beside a crate of giant wrappers
Man in pink lounging across a mountain of giant Bubblino wrappers
Two kids on blue holding pineapple Bubblino packs with pineapple pieces flying
A kid at a sunlit kitchen table eyeing a pile of Bubblino candies
Bubblino wrappers and fruit bursting out of a red bike bag against a summer sky
Fisheye portrait of a man in a cap offering a pineapple Bubblino to the camera
A cherry Bubblino handed across a sunlit car dashboard
Bubblino posters running down a building wall beside a staircase
Bubblino candies scattered on a green velvet armchair beside a handwritten note reading I glow you
A net market bag spilling Bubblino wrappers, photographed from above on cream
Street wall of pink Bubblino posters with a passerby walking past